Another week and a dozen more offers sitting in my email inbox for the amazing Acai Berry. I’ve put off the idea of analyzing this highly touted supplement primarily for these two reasons:

1. Anything that sounds to good to be true usually falls flat on it’s face, especially in the world of fat loss;

2. Oprah.

[A friend asked me what Acai supplement she should be using in her diet. This picture captures my reaction quite well.]

Now I enjoy most of Oprah’s segments and features but this particular episode from last year, which also included some hyped-up talk about Resveratrol, was a complete disaster.

OK, it was really Dr. Mehmet Oz who dropped the ball, but unknowingly or not, this episode contributed to a dramatic rise in Acai profit ($15 million last year, up from $500,000 per year in previous years) and junk email offers around the world.

Almost overnight, Oprah and other celebrities became walking endorsements with ad campaigns built entirely around them to be used in every corner of the internet. By filing a lawsuit earlier this month, it looks like Oprah may think twice about doing another episode about this “miracle” fat loss supplement.

With the rise of acai berry products, it’s virtually impossible to get any subjective and unbiased information on the topic because all the junk websites have risen to the top in most search engines.

What I’ll attempt to do here is save you the headache and give you an honest digestible (pardon the pun) version of the facts regarding this heavily publicized piece of fruit.

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